About us
We're a pioneering AI first creative production studio who take an AI first approach to the work we do.
We fuse film, photography, CGI and art direction with generative AI's speed and scale to deliver top tier work at price points that would not have previously been possible.
Our team brings decades of experience from the top of leading creative agencies - BBDO, Publicis, MullenLowe, Havas and DDB.
We use AI to amplify craft, not replace it.
What sets us apart:
* Full rights clearance as standard
* Ethical AI approach with creator compensation
* Significant human involvement on every project
* 15-50% cost savings vs traditional production
* AI only used where it can do the job the same or better.
We start AI-first, but we're not AI-only. When traditional methods serve the creative better, we use them. The work always comes first.
Meet our leadership team
Our team has led production and creative at agencies like BBDO, Publicis, MullenLowe and DDB, working with brands such as Guinness, Pepsi, and Mars. We've built global production systems and produced award-winning work across 20+ markets.
Now we're applying that experience to hybrid AI production - combining decades of craft with cutting-edge technology.
Nick Price
CEO & Founder
UK
Chris Catchpole
CCO
Vietnam
Carl Lyttle
Chief Digital Officer
UK
Stephen Stretton
ECD
UK
Rowley Samuel
Head of Sales North America
USA
Sofia Tavares
Head of Post
South Africa
Greg Machray
Head of Product
UK
Annabel McQueen
Head of Client Partnerships
UK