AI HYBRID PRODUCTION
We fuse traditional craft with generative AI production. Film, photography, CGI and art direction combined with AI's speed and scale to deliver work that neither could achieve alone - no dip in quality, significant drop in time and cost.
It's not about replacing people with algorithms. It's about using both intelligently - human judgment deciding when and how AI amplifies the work in content production.
This hybrid AI approach to creative content does three things:
* Opens up projects that traditional budgets would make unaffordable
* Makes creativity scalable without sacrificing quality
* Expands what's possible with AI in advertising
In our experience - decades of production at the highest level - hybrid AI workflows save 15-50% on traditional production costs. AI-only approaches can push to 75%, but often at the cost of quality.
Another benefit? Energy efficiency. Yes, AI is power-hungry, but compare it to a shoot with sets, lights, transport and dozens of crew - hybrid AI production is enormously more carbon efficient than traditional methods.