This spot for Fred Olsen Cruise Lines showcases our 'Hybrid AI' approach, a fusion of human-led creative disciplines including live action, CGI and photography with cutting-edge generative AI. Directed by five-time Emmy Award-winning director Jonathan Jones, it features the world’s largest AI digital twin for a single object, and sets a new benchmark for innovation in the advertising, travel and cruise industries. The campaign premiered in a television commercial broadcast during prime time on Christmas Day on ITV1 and will run until the end of February 2026.