Production Services
We fuse traditional craft with generative AI production. Film, photography, CGI and art direction combined with AI's speed and scale to deliver work that neither could achieve alone - no dip in quality, significant drop in time and cost.
It's not about replacing people with algorithms. It's about using both intelligently - human judgment deciding when and how AI amplifies the work in content production.
This hybrid AI approach to creative content does three things:
* Opens up projects that traditional budgets would make unaffordable
* Makes creativity scalable without sacrificing quality
* Expands what's possible with AI in advertising
In our experience - decades of production at the highest level - hybrid AI workflows save 15-50% on traditional production costs. AI-only approaches can push to 75%, but often at the cost of quality.
Another benefit? Energy efficiency. Yes, AI is power-hungry, but compare it to a shoot with sets, lights, transport and dozens of crew - hybrid AI production is enormously more carbon efficient than traditional methods.
Generative AI training for creative teams is not dissimilar to the iPhone camera. It lifts the floor, giving everyone the potential to create something passably good. But genuine, real-world-ready craft work takes a lot more know-how.
Gen AI is also a jungle right now - one growing exponentially.
The Nmatic Academy makes sense of the technologies and shows teams how to blend them with craft skills to bake AI into creative workflows.
AI training for agencies and brands ranges from introductions to workshops to in-depth 3-6 month immersions covering:
* Generative AI fundamentals for creatives
* AI workflow integration
* Hybrid production methodologies
* Custom AI tool development
We also devise and build bespoke AI workbenches for clients - systems designed for their specific needs, constantly updated, with full team training included.
Brands want AI capabilities in-house for content production. They don't want
to figure it out themselves.
We embed AI specialists into client teams - not to replace existing talent, but to guide when and how to apply generative AI for marketing and creative production effectively. Advisory on creative and production, execution support, skills transfer.
This AI integration service includes:
* Strategic consultation on AI adoption
* Workflow design and implementation
* Ongoing support and training
* Custom tool development
The Academy handles training. Our specialists handle implementation of AI production workflows.
AI animatics used to take weeks and cost a surprising amount using traditional methods.
Using our generative AI workflows, we create near-photoreal previews in days, significantly speeding up the pre-visualization process and reducing cost for TV commercials, films, and branded content.
Brands get a better sense of what their spot will actually look like before committing to full production. AI-powered market testing becomes meaningful because you're testing something that looks like the finished film - delivering
better results from sample groups.
Benefits of AI animatics:
* Faster turnaround (days vs weeks)
* Lower cost than traditional animatics
* Near-photoreal quality for accurate testing
* Real-time iterations during creative reviews
The Nmatic team are senior creatives, managers and producers who've worked at C-Suite level in brand and agency networks.
We've led global production teams and advised some of the world's largest brands on creative production implementation.
We bring that experience and fuse it with our AI production expertise, consulting for brands on how to integrate AI workflows into creative and
production ecosystems.
Our AI consulting services cover:
* AI readiness assessment
* Workflow optimization
* Technology stack recommendations
* Training program design
* Implementation roadmaps
Whether you're exploring AI in advertising for the first time or scaling existing capabilities, we provide strategic guidance backed by real-world production experience.
How do you fit a cruise ship in a bottle? Shoot a car from impossible angles? Get a packshot to do things physics won't allow?
You build a digital twin using generative AI.
We use AI to create photorealistic digital assets - recreating any object (product, vehicle, building) to infinite detail. Then drop it into any environment and manipulate it however the creative demands.
AI digital twins are:
* Faster than traditional CGI modeling
* More flexible than physical shooting
* Indistinguishable from the real thing in final
output
Yes, you can shortcut it using some of the platforms out there - results can be pretty good. But when you need absolute precision for product visualization or commercial content, you need a twin.
Digital twins can be:
* Products and packaging
* People (synthetic or real)
* Voices and audio
* Environments and locations
Each twin is created for your specific use case, whether it's AI product photography, virtual production, or content localization.